Tony Myers - consumer advocate

June 10, 2008

Kraft had this new line of salad dressing,  and  on the commercial they brag that they are made with “100 percent real ingredients”.

That’s a good thing - I hate it when I go all the way to the grocery to  buy salad dressing then when I get home I notice that the bottle doesn’t have anything in it. Goddamn imaginary ingredients.

The problem is that the phrase “100 percent real ingredients” doesn’t really tell you anything.  Anything they’re able to fit in the bottle counts as an ingredients.  They could fill it with carpet tacks and turpentine and it would still have “100 percent real ingredients”.

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